Privacy policy

Effective Date: 03/07/2025

1. Introduction & Scope

Welcome to Explore Morocco Guide! This Privacy Policy explains how we collect, use, and protect your personal information when you visit and use our website at www.exploremoroccoguide.com.

This policy applies to all services and features offered through Explore Morocco Guide, including our travel guides, booking services, newsletters, and customer support. By using our website, you agree to the collection and use of information as described in this policy.

We are committed to protecting your privacy and being transparent about how we handle your data in compliance with major privacy laws including the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

2. Information We Collect

Information You Provide Directly

When you use our services, you may provide us with:

  • Personal details: Name, email address, phone number, and mailing address
  • Payment information: Credit card details, billing address, and payment preferences
  • Travel preferences: Destination interests, travel dates, accommodation preferences, and special requests
  • Account information: Username, password, and profile information
  • Communication data: Messages you send us through contact forms, emails, or customer support
  • Reviews and content: Photos, reviews, and other content you share on our platform

Information We Collect Automatically

When you visit our website, we automatically collect:

  • Technical information: IP address, browser type, device information, and operating system
  • Usage data: Pages visited, time spent on pages, click patterns, and navigation paths
  • Location data: General geographic location based on your IP address
  • Cookies and tracking data: Information stored through cookies and similar technologies
  • Analytics data: Website performance metrics and user behavior patterns

3. How We Use Your Information

We use your personal information to:

  • Provide our services: Process bookings, deliver travel guides, and facilitate your Morocco travel experience
  • Personalize your experience: Recommend destinations, customize content, and tailor our services to your interests
  • Process payments: Handle transactions securely and manage billing information
  • Communicate with you: Send booking confirmations, travel updates, customer support responses, and service notifications
  • Improve our website: Analyze usage patterns, fix technical issues, and enhance user experience
  • Marketing and promotions: Send newsletters, special offers, and travel tips (with your consent)
  • Legal compliance: Meet regulatory requirements and protect against fraud or misuse

4. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience:

Types of Cookies We Use

  • Necessary cookies: Essential for website functionality, including login sessions and security features
  • Performance cookies: Help us analyze website traffic and improve performance
  • Functionality cookies: Remember your preferences and provide enhanced features
  • Advertising cookies: Deliver relevant ads and measure advertising effectiveness

Managing Your Cookie Preferences

You can control cookies through your browser settings. Most browsers allow you to:

  • View and delete existing cookies
  • Block future cookies
  • Receive notifications when cookies are set

Please note that disabling certain cookies may limit some website functionality. You can also opt out of interest-based advertising through industry opt-out tools.

5. Third-Party Sharing

We may share your information with trusted partners to provide better services:

Our Partners Include

  • Booking platforms: Hotels, airlines, tour operators, and other travel service providers
  • Payment processors: Secure payment gateways to handle transactions
  • Analytics providers: Services like Google Analytics to understand website usage
  • Marketing platforms: Email service providers and advertising networks
  • Customer support tools: Help desk and communication platforms

Why We Share Data

We share information only when necessary to:

  • Complete your bookings and travel arrangements
  • Process payments securely
  • Provide customer support
  • Improve our services through analytics
  • Deliver relevant marketing (with your consent)

We never sell your personal information to third parties for their marketing purposes.

6. User Rights & Choices

You have important rights regarding your personal information:

Your Rights Include

  • Access: Request a copy of the personal information we hold about you
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your personal information (subject to legal requirements)
  • Restriction: Limit how we process your information
  • Data portability: Receive your data in a portable format
  • Opt-out: Unsubscribe from marketing communications at any time

How to Exercise Your Rights

To exercise these rights, please contact us at info@exploremoroccoguide.com with your request. We will respond within 30 days and may need to verify your identity before processing your request.

You can also:

  • Update your account information directly through your user profile
  • Unsubscribe from emails using the link in our newsletters
  • Adjust cookie preferences through your browser settings

7. Data Retention

We retain your information for different periods based on the type of data:

  • Newsletter subscriptions: Until you unsubscribe or as required by law
  • Booking records: Up to 7 years for legal and tax purposes
  • Analytics data: Typically 26 months in anonymized form
  • Customer support records: Up to 3 years for service improvement
  • Account information: Until you request deletion or close your account

We regularly review our data retention practices and securely delete information that is no longer needed.

8. Security Measures

We implement comprehensive security measures to protect your information:

Technical Safeguards

  • Encryption: All data transmissions use HTTPS/SSL encryption
  • Secure storage: Personal information is stored on secure servers with access controls
  • Regular updates: Systems are regularly updated with security patches
  • Monitoring: Continuous monitoring for suspicious activity

Organizational Safeguards

  • Access controls: Limited access to personal information based on job requirements
  • Staff training: Regular privacy and security training for all team members
  • Data handling procedures: Clear policies for handling and protecting personal information
  • Incident response: Procedures for addressing potential security breaches

While we strive to protect your information, no system is 100% secure. We encourage you to use strong passwords and keep your account information confidential.

9. International Transfers

If we transfer your personal information outside your country of residence, we ensure appropriate safeguards are in place:

  • Adequacy decisions: Transfers to countries with adequate privacy protection
  • Standard Contractual Clauses: EU-approved contract terms for international transfers
  • Binding Corporate Rules: Internal policies ensuring consistent protection standards
  • Your consent: Explicit consent for transfers when required by law

We only transfer data when necessary for providing our services and always with appropriate protections in place.

10. Children’s Privacy

Explore Morocco Guide does not knowingly collect personal information from children under 16 years of age. Our services are designed for adults planning travel to Morocco.

If you are under 16, please have a parent or guardian use our services on your behalf. If we become aware that we have collected personal information from a child under 16, we will take steps to delete that information promptly.

Parents who believe their child has provided personal information to us should contact us at info@exploremoroccoguide.com.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. When we make significant changes, we will:

  • Post the updated policy on this page with a new effective date
  • Notify you via email if you have subscribed to our newsletter
  • Display a prominent notice on our website

We encourage you to review this policy regularly to stay informed about how we protect your information. Your continued use of our services after policy updates constitutes acceptance of the changes.

12. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Email: info@exploremoroccoguide.com

Website: www.exploremoroccoguide.com

Response Time: We typically respond to privacy inquiries within 5 business days.

For urgent privacy matters or if you believe there has been a security incident involving your personal information, please contact us immediately using the email address above.

This Privacy Policy helps ensure your Morocco travel planning experience is both exciting and secure. We’re committed to protecting your privacy while helping you discover the wonders of Morocco.